OBJECTIVES
COMMUNICATION
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To raise the awareness of 75% target audience about the Personal Edge Hanoi workshops from June to September 2021
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To have 50% of the target audience interest in the Personal Edge Hanoi workshops from week 4 to 10.
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To have 40% TA persuaded about the importance of soft skills workshops in their career future from June to September 2021
ACTION
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To increase among 50% of the attendance of target audience to Personal Edge Hanoi workshops during week 7 to week 8.
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To receive positive feedback from 28% target audience from week 7 to 10.
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To have 18-20% of the target audience recommend Personal Edge workshops to friends from week 4 to 10.
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To have 50% target audience identify Personal Edge workshop by key visual from June to September 2021.
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To increase 30% TA’s interactions per post on Personal Edge’s official Facebook page from June to September 2021.
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To gain 1000 visits on Personal Edge’s official Facebook page from June to September 2021